AWA-SHIMA was launched 15 years ago as a corporate brand of a group of world fishing tackle manufacturers. The manufacturers mutually agreed to extend their original activities which were based on OEM relationships and use all their combined knowledge and all the latest technologies to present a brand that would reflect their commitment and passion for angling. They were driven by their determination to offer high quality products which could fulfill the needs of all anglers regardless of age, experience or regional traditions, thereby contributing to the enjoyment they would gain from their favourite hobby.
We could not find any better location for our commercial activities than Slovakia, which personifies a strategic point of two different angling worlds, cultures and traditions.
From this small country right in the heart of Europe we are in a position to enforce the new spirit and our philosophies to the whole of Europe. The Spirit is to produce a brand that has been created by anglers for anglers. Our main target and aim is to create a fast connection using all the wealth of our innovative engineering skills combined with "the sixth angling sense" to bring you products that will fulfill and gratify your every angling expectation.
During our short time in the European market we strive to become a brand for all anglers, regardless if you are young, old, beginner or the more experienced. Quite simply a brand for all to enjoy.
We do not have any or have never had any intention to be a company or brand that we are not. We are a brand that stands alone. We are who we are thanks to you the truly dedicated angler.
Therefore let us welcome each other into OUR world of fishing.